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This is where shoppers will typically ask questions, read online reviews, view what the experience will look like, and ask further questions. The next message was the consideration part of the customer journey. Unfortunately they didn’t have the option, “ I’m writing a blog post about shopping bots,” so I went with ‘Bucketlist’: They start by asking why I want to hire a balloon: They too use a shopping bot on their website that takes the user through every step of the customer journey. Seattle Ballooning is – yes, you guessed it – a business that offers hot air balloon rides for special events in Seattle. Shoppers who visit their Facebook page are typically at the start of the customer journey they have found a page through a post or ad, or have visited the website and either have a question they would like to ask or want to learn more about the business. This was a Messenger bot shown on their Facebook page. No two customers are the same, and Whole Foods have presented four options that they feel best meet everyone’s needs. I am presented with the options of (1) searching for recipes, (2) browsing their list of recipes, (3) finding a store, or (4) contacting them directly. Whole Foods Market uses shopping bots at the start of the customer journey and provides customers with four potential paths to take: Here are six real-life examples of shopping bots being used at various stages of the customer journey. With AI shopping bots on the rise, how can you strategically use them within ecommerce to drive sales? This is because they are getting their questions answered right away instead of going back to Google and potentially ending up on a competitor site like Amazon or eBay. A study carried out by eMarketer found that shoppers who engage with bots buy more frequently than shoppers who don’t: Shopping bots have also been shown to increase online buying frequency. This trend is likely to carry on as teens turn into adults who favor apps like Messenger and WhatsApp over traditional forms of communication like phone calls (yes, I just called telephone a traditional medium). Thanks to messaging apps, humans are becoming used to text chat as their main form of communication. If both options are free, consumers prefer to use a messaging tool over a phone call to have their questions answered: Robots will work for minimal amounts of electricity. The response rate figures above are insane and near impossible to achieve without hiring full-time staff who work around the clock, 24/7. If you don’t accept PayPal as a payment option, they will buy the product elsewhere. If it takes you 24 hours to reply to an email query, they will buy the product elsewhere. If you don’t offer next day delivery, they will buy the product elsewhere. Today power has shifted toward the consumers and they are relentless with their demands. They had a 5-7-day delivery window, and “ We’ll get back to you within 48 hours” was the standard. Ten years ago, businesses held the power. If you’re spending tens of thousands of dollars per month to drive paid traffic to your ecommerce store, each visitor will have different questions that need answering, so having a real-life human isn’t scalable and it’s an expensive option compared to shopping bots.Ī Hubspot study found that 82% of consumers want an immediate response when they have a marketing or sales question, and 90% said they want an immediate response to a customer service-related query: Once you get under the hood of a shopping bot, they do more than just reply with pre-set answers they are able to provide prospects with the information they need to turn them from consideration to purchase. They don’t need lunch breaks or vacation time to take their mini-bots to Spain or a company parking space. In its simplest form, a shopping bot is a simple form of artificial intelligence (AI) which simulates a conversion with a person over the Internet, but in action they are like your best customer service employee on an infinite supply of caffeine. What is a shopping bot and why should you use them? In this article I’ll provide you with the nuts and bolts required to run profitable shopping bots at various stages of your funnel backed by real-life examples.
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Well, if you’re in the ecommerce business I’m here to make your dream a reality by telling you how to use shopping bots. Wouldn’t it be great if robots could do parts of your job while you take home an even bigger salary? Learn how to use Shopping Bots, written by Harvie Singh, an Ecommerce Specialist at The Ecom Academy How to Use Shopping Bots (7 Awesome Examples)